BEATRICE ORSI

I work at the intersection of growth marketing, marketing operations, and AI enabled workflow design. My focus is not only on improving campaign performance, but on making the surrounding systems better too: clearer workflows, faster analysis, stronger documentation, and more scalable ways of working.

In my current role at Dagsmejan, I work across 5 markets and manage around CHF 100k per month across Meta Ads, TikTok Ads, and Pinterest Ads. My work combines performance marketing, account restructuring, measurement, creative testing, and stakeholder alignment, with a strong focus on building more structure around how campaigns, insights, and decisions are organised.

A big part of how I work today is AI enablement in practice. I explore tools early, learn them quickly, and turn them into useful systems. This has included building workflow automations, creating internal tools, and using AI to speed up recurring analysis and reporting work. The point for me is never novelty. It is better output, less repetitive manual work, and stronger decision support.

That approach has shaped the way I work across different environments. At Talent Garden, for example, I worked as a full funnel acquisition specialist and led projects that connected performance, reporting, and strategic decisions. Across roles, I have learned how to combine acquisition, analysis, process design, and communication in a way that helps teams not only perform better, but operate more clearly.

I am especially motivated by roles where performance, experimentation, and operational improvement need to work together. The work I do best is the kind that improves results while also improving the way a team works behind the scenes.